The must have card for all Nordic walkers……

Not only is becoming a member the best way for you to maximise your enjoyment of Nordic Walking, did you know that it brings you benefits that can save you £££s? Whether you want to find local groups, improve your technique, attend our members’ courses, join us on our breaks and holidays, or become a walk leader or instructor, the membership provides a gateway to the world of Nordic Walking in the UK and abroad. You will receive newsletters, priority bookings for events, holidays & races, exclusive offers on equipment and benefits negotiated with our partners.

Our Partners also offer some great Competition prizes so click here  TO ENTER THE CHRISTMAS Prize draw to win a pair of HI TEC SHOES or simply read on to see all the NEW BENEFITS of joining NWUK!


Members can enjoy a 10-15% discount in the NWUK Online Store and the following fantastic benefits:

NEW! 20% off online purchases from SatMap

The Satmap range of high-end, award-winning, handheld GPS mapping devices are designed for serious enthusiasts of The Great Outdoors. To complement their devices, Satmap also have over 400 high quality maps from sources such as Ordnance Survey and OpenCycleMap. A SatMap is a dedicated GPS device of outstanding functionality – a must-have for the serious outdoor enthusiast and ideal for Nordic walkers.

NEW! 15% off purchases from Blacks, Millets and Ultimate Outdoors

At the Blacks family of stores, including Blacks, Millets and Ultimate Outdoors, you will find all your favourite outdoor brands in clothing, footwear, accessories and equipment for walking, skiing, camping, running and cycling.

NEW20% discount off Aquapac waterproof cases and bags

Carry and use your phone, camera or other devices outdoors even when it’s wet with the Aquapac range of cases and bags.




NEW! 10% off purchases from

LED Lenser torches use world-class patented technology not found anywhere else for a high-performance range of torches for all uses.

15% off at Cotswold Outdoor, Snow + Rock, Runners Need and Cycle Surgery both in store and online!

Providing vast range of clothing, accessories and equipment for outdoor activities. Rab, The North Face, Berghaus, Jack Wolfskin, Merrell, Mountain Equipment and Salomon are just some of the top brands stocked in-store.

10% off luxury cabin breaks with Forest Holidays.

Escape to a luxury woodland cabin and choose to stay at one of nine stunning Forest Holidays locations – all set exclusively on Forestry Commission land. Whichever location you choose, you can relax in your private hot tub, or for those more active, take a stroll along one of the many woodland trails, hire bikes for all the family and set off on an exhilarating cycle or try your hand at archery. With a range of cabins sleeping 2-10 people Forest Holidays are perfect for either families, groups or couples as there really is something for everyone. You can even bring the dog and stay in a pet-friendly cabin!

A £60 Naked Wines Gift Voucher!

To spend at online wine retailer and independent winemakers


20% off Hi-Tec Online

Global sports and outdoor footwear brand Hi-Tec Sports specialise in walking and hiking footwear catering to all levels of walking, whether you enjoy walking in the local park or exploring mountain trails.


10% off at Rohan

Rohan clothing is light, highly packable, quick drying, protective and easy to care – perfect for the outdoors and travel.

Save an exclusive 10% on theatre tickets

Access to over 100 musicals and plays, opera, ballet and dance shows. Get fantastic ticket deals and best available tickets on shows such as The Lion King, Wicked, An American in Paris, Annie, Kinky Boots, Miranda, Les Miserables and many, many more. Even better, with us you’ll get an exclusive 10% discount on top! If you can’t decide, a UK tickets token makes a super gift for a stage-struck friend!


Fred. Olsen Cruise Lines Exclusive member discounts

Award-winning Fred. Olsen Cruise Lines will give you a very tempting 10% membership discount* on your first sailing with them – and that’s on top of any current offers.  Existing Fred. Olsen customers can save 5%, in addition to their 5% Loyalty Club discount.
With cruise line holidays all over the world we are sure there will be the perfect holiday for you…

10% off all holidays with Headwater

Do more than visit… discover. Headwater specialises in the relaxed side of activity, offering a selection of the finest walking, cycling, canoeing and cross-country skiing holidays throughout Europe, as well as a selection of exciting long-haul destinations!

10% off with cottages4you

Discover rural cottages, rustic farmhouses and modern apartments in the UK and beautiful villas and gites overseas. With over 13,000 properties to choose from you are sure to find your dream holiday.

Choose to stay for a short break of 2, 3 or 4 nights or stay 7 nights or longer. Prices start from as little as £9 per person! Also thousands of properties are pet friendly so all the family can enjoy a holiday. All properties are annually inspected and graded by regional managers and the grading scheme is supported by Visit England and their Gold Awards.

20% off Stixskin

Customise your Nordic walking poles with Stixskin, the original robust, waterproof and weatherproof wrap-sticker that is easy to apply, trim, and remove. Stixskins are suitable for fixed, telescopic, or adjustable poles and sticks for Nordic walking, skiing or trekking. Available in many original designs including special seasonal styles.

And many more! Our membership team are constantly negotiating new benefits and getting new partners on board.


As a limited introductory offer, you can get a year’s membership with Nordic Walking UK for just £9.95* or for FREE* with a valid FREEDOM activation code (see below)

Click here to join TODAY by registering on our NWUK  membership page

If you have completed a Learn to Nordic Walk course and previously registered a freedom passport you can upgrade to NWUK membership for FREE* Simply login rather than registering on the membership page. If you do not have a freedom activation code (beginning with CC), please speak to your instructor.

*First 12 months free. A small fee of £2.50 is payable to cover cost of card, postage & packing. Membership will renew automatically after 12 months at the current rate plus p&p.




It’s a small (Nordic walking) world

Anthony leading a walk at the Purbeck Nordic Walking Festival 2017

Nordic walk leader Anthony Prior and his wife, Carol, live in Hertfordshire but have a holiday home in Swanage near NWUK HQ. They use their FREEDOM passports to browse and book walks in both areas and this led to Anthony becoming a leader in both areas too. Now also a key member of the Purbeck Festival Team, Anthony wasn’t always a healthy active individual and his story includes a surprising coincidence!

Although he is now an enthusiast for the health and fitness benefits of Nordic walking, Anthony suffered two heart attacks in 1999. He made a full recovery after joining a cardiac rehabilitation programme at his local hospital in Hertfordshire and he believes he is now fitter than ever.

Anthony in his stride

‘We love to get down to Swanage when we can and Nordic walking has been a good introduction to this lovely area,’ says Anthony who was soon persuaded by the HQ team to plan and lead some of the festival routes – see him below with his 4 leaders route packs!

‘I found I had more local knowledge than I thought,’ Anthony recalls. ‘It was good to share it with the Nordic walkers at the Festival.’

It was quite a surprise when out on one of the group recce routes last Summer that Anthony recognised one of the other walkers. It was his former rehab therapist from the Cardiac rehab scheme who is now a NWUK Instructor. Shirley Cannon has relocated to the Swanage area and regularly leads walks with Purbeck Nordic Walking but she previously worked for ten years in cardiac rehabilitation creating bespoke exercise programmes for a range of patients, including Anthony!

Festival Walk Leaders Anthony, his wife Carol, and Sally Challis with their Walk Leader packs

Now both are busy planning more exciting activities for the 2018 Festival and spreading the word about Nordic walking which Anthony enjoys because it is FUN! ‘I think it is great and would much rather go Nordic walking than go to the gym, which I find boring by comparison,’ he concludes.




Have you considered the possibility of being a Nordic Walking Instructor in the past?

Are you a current Instructor ready for the next step?

Do you fancy a new career in Outdoor Fitness?


This might be the opportunity you have been waiting for.

In 2018 we will be concentrating on areas of the UK where it is not easy to find a NWUK class or gain your FREEDOM passport and we are looking for the right people to represent us. If you are a Team player who cares about other people and have the energy and enthusiasm to make things happen …WE WANT TO TALK TO YOU!

Our unique EXERCISE ANYWHERE DIPLOMA is NOT just another training course – it’s a business in a box and we can help you to launch a programme that works for you. Be part of the fastest growing Health Club in the UK and join other NWUK Instructors, to benefit from support, workshops and proven programmes plus a huge amount of PR from an experienced, motivated HQ Team

Call us to discuss how we can help you to develop a satisfying career which will keep you fit and help others to achieve their goals too.

We offer two packages depending on your ambition and lifestyle. Both will enable you to be part of our National network and deliver our award-winning FREEDOM programme. Click here to find out more about the programme.



    Ideal for somebody who wants to develop a part time programme with less focus on business or growth (or to support an existing Instructor). Typically our Brand Ambassadors are those who want to deliver a couple of classes a week or possibly integrate NW into a current wellbeing or fitness business. NWUK offer constant support and everything needed to set up classes, promote them and take bookings plus FREEDOM passports and a host of benefits for clients.


Our delivery partner Instructors are more focused on building a comprehensive programme that can be a full time job or generate significant income. They work with NWUK to build a ‘club’ that will often include a range of class levels such as wellbeing, ski fit and even eating plans. They will manage a much wider programme with the use of walk leaders and will typically offer several sessions a week for all levels. To help them launch and grow quickly, we offer a more comprehensive training and support package which includes business, sales and marketing training, an on line marketing tool kit and optional personalised website. As we appreciate the pressures of setting up a new venture, we spread the cost of this additional support into 12 monthly payments. This enables our Delivery partners to be generating income immediately and to spread the cost of setting up over their first year in business rather than before the start!.

We are seeking TEAM PLAYERS who want to make a difference and have the drive and enthusiasm to make things happen! Apply now for more information. Still not convinced – Come to meet us at our HQ in Dorset or call us to book into one of our regular REGIONAL DISCOVERY DAYS in 2018. E mail or call 0333 1234 540


Can I train to be an NWUK Instructor and deliver outside the FREEDOM programme?

NO – Since 2014 it has been a mandatory part of the NWUK training process to be able to deliver the licensed FREEDOM programme, issue Passports and ensure that participants enjoy the full benefits of the Exercise Anywhere booking portal. We are committed to our vision and can prove that those who deliver with our support and methods are building brilliant programmes and retaining their customers whilst those who ‘go it alone’ fall into all the pitfalls we have worked hard to overcome for you!

Can I set up anywhere?

YES although, If we have a successful Delivery Partner in an area, we would ensure you aim to work in partnership with them to enhance the range of sessions in the Area before advising you to train. Otherwise, If we believe you have the right vision and have something to offer in an area where there is demand for our programmes ………. we are there to support you!

Are there any ongoing costs?

In year one a Delivery Partner will pay a monthly support fee to gain the additional tools and knowledge whilst a Brand Ambassador pays an annual fee of £125 in order to remain live on the NWUK website and have access to updates and support. (This is included in the initial course fee for year one) Costs of ongoing support, live listing, PR, financial reports, and access to the tools and systems are covered by a small percentage of all income taken in order to ensure support fees accurately reflect the level of delivery that suits the individual. This percentage is lower for Delivery Partners as they are committed to building larger programmes.

Is NWUK a Franchise?

NO – we operate a licensed model in that we provide you with a very detailed model of delivery with all the materials and tools required to be successful. The material is far more than a simple Instructor training course would provide and we are dedicated to ensuring the experience of the Public attending our groups have access to a programme that is inspirational and standardised across the UK. We are proud of the model which has taken a combined 60 years of Industry experience to put together and our successful delivery Partners are proof that it works and is fair. The success of our programme is that we work tirelessly to ensure our Instructors succeed and they in turn represent the Brand in their area, deliver our quality programmes and benefit form our National promotion.

I am an Instructor but do not deliver the FREEDOM programme yet – can I upgrade to deliver it?

Absolutely! All you need to do is come on the FREEDOM programme training day or the DIPLOMA and want to be a Team Player! We want to help you to become part of our exciting concept.


Love Actually………… – By Julie Barnes

It’s that lovely but frustrating time of year again where you really want to buy something special for your loved ones but, inevitably, if you are anything like me you will be stuck for ideas or will end up buying the same old thing. At best you will swap vouchers – at worst socks (unless they are Nordic Walking socks of course in which case they are a great present, and you can get them here!). Continue reading

Pole walking for neurological conditions

At Nordic Walking UK we are delighted that Nordic walking has been recognised as the amazing rehabilitation tool that it is. However, we do also get concerned that in some instances, actual ‘Nordic’ walking technique and poles are not necessarily the perfect and simplest solution. We therefore feel it’s important to clarify the term and ensure that it does simply become a ‘catch all’ for pole or stick walking in general which could lead to inappropriate or contraindicated exercise being adopted in some cases.

Our team of experts cover all aspects of ‘POLE walking’ and acknowledge that the strict Nordic walking technique (which is based on a cross country ski coaching) and the associated poles with integral glove like straps (as shown), may NOT be the best solution for those with certain conditions.

In cases of neurological conditions like Parkinson’s disease and Multiple sclerosis, poles without the traditional Nordic walking strap may be preferable. No, we don’t mean old fashioned trekking poles with a simple looped strap (as shown) either! Fitness walking poles that are specially designed to provide an upright posture and additional support can be ideal and as the walker is not literally strapped in safer too. In some cases, it is not advised that  the user is actually strapped to the pole at all as it can increase the possibility of trips and falls and in some instances cause additional injury should they ever actually fall. Typical Nordic Walking poles are also used at an angle in order to gain forward propulsion via the straps and this is not always appropriate.


At NWUK we have embraced the Exerstrider technique and strapless walking poles developed by pole walking Pioneer Tom Rutlin for many years and we now work closely with Urban Poling who have further evolved this concept in Canada. Mandy Shintani BSc (OT), MA from Urban poling has developed this unique ergonomic handle which can provide many of the key benefits of Nordic Walking but without the need for straps or the need to master Nordic Walking technique.

Like Nordic Walking poles the Urban Poling Activator poles provide upper body engagement, reduce the pressure on lower body joints and add an exercise element plus stability for the walker. In fact, the ledge on the side of the handle actually provides additional stability for those who lose balance and a more upright posture which helps the user to look forwards rather than down. It is almost like having  a small shelf on the side of the handle which can also prove beneficial should the user feel in need of a pause or rest in order to regain their stride. 

Another key benefit is that the Activator poles have a simple push button height adjustment and extremely stable, flexible  rubber ferrules on the bottom of the poles (as shown). The poles are extremely comfortable and simple to use and in many cases transform the walking experience for the user. They are ideal in a clinical setting and as a daily walking aid that is lightweight and portable. It is possible to master their use without tuition although we advise seeking this where possible in order to get maximum benefits from their use.

So, are we saying that only Activator poles should be used for those with Neurological conditions? Absolutely not! We have seen some amazing examples where traditional Nordic walking technique and poles have worked wonders too. These conditions can be complex and each sufferer is an individual so we really want both professionals and potential pole converts to be armed with the facts and the choice to make an informed decision based on their needs and goals.

One thing we definitely do advise though is that if you do choose the more sporty, Nordic style poles and technique PLEASE ensure you learn how to do it properly. The NWUK Freedom programme is a 4 session course that will help you maximise the straps in order to gain forward propulsion and a real exercise affect. This will ensure that you do not simply end up walking with poles that you are strapped to!


  1. Check the height adjustment on the pole shaft and adjust accordingly
  2. Check the handles to make sure that you have each ergonomic handle in the correct hand – they are clearly marked with L and R and this will immediately ensure you have the ‘shelf’ on the outer edge in order to provide stability and an upright stance.
  3. Begin to walk with the poles in front of you at all times and keep your elbows softly bent as you move forward using the natural movement of opposite arm and leg forward at any time. Try to ensure that you use the shoulder joint to move the arm forward rather than simply bending the elbow as this will encourage a wider range of movement

Mandy and the NWUK Physio team have developed specific training modules for NWUK Instructors who deliver our Wellbeing programmes and they will often be able to offer both tuition and walks.(subject to their qualifications and the nature of your condition) Find your local group here

To view the URBAN POLING ACTIVATOR and other strapless walking poles click here 

NWUK can also offer talks and demos for specific support groups and clinical workshops for professionals. Our one day training courses for Physiotherapists, OT’s and other rehabilitation specialists covers all aspects of pole walking and can help with signposting people to suitable sessions too. View our training courses here

Come and see us at PHYSIOTHERAPY UK 10 – 11 November Birmingham click here for more details


Walking in a Winter Wonderland!

Walking in a Winter Wonderland!

As the clocks go back, the nights draw in and the temperature drops, the temptation to stay indoors becomes greater – But there is no reason why you can’t still enjoy the British countryside and the benefits of Nordic Walking. There’s an old saying “there is no such thing as bad weather just bad clothing” so with that in mind, here are some tips on staying safe this winter. Continue reading

NWUK membership – a bright idea

One of the newly added benefits of Nordic Walking UK membership is 10% discount off LEDlenser head torches.

Martin Christie, founder of Nordic walking in the UK, runs Exercise with Friends Nordic Walking Club in London. Here’s what he says about Ledlenser head torches:

‘One of our clients purchased a LED Lenser H7R rechargeable head torch two winters ago and within weeks more than half our regular group had followed suit, including me. Collectively, we had tried a number of brands, models and price points but found that the quality of the LED Lenser outshone all competitors. If you think it’s a car coming over Hampstead Heath at night, you’re wrong; it’s a group of Nordic walkers!’

See all the other benefits here…

Membership is only £9.95 but if you have completed the FREEDOM programme and have a unique CC code you can join for FREE for the first year (£2.50 p and p for the membership pack). You can sign up using your CC code at

A magical night-time walk at RSPB Arne during Purbeck Nordic Walking Festival 2017

NEW Membership benefits

NWUK Membership just got even better!

The NWUK Membership card will now give you 15% discount in Blacks, Millets and Ultimate Outdoors as well as Cotswold Outdoor and Rohan. Show your card in store or log in to your membership account on

Here at NWUK we have been working hard to find new benefits for our members, like Aquapac drybags, a range of nifty waterproof phone cases, camera cases, backpacks and multi-purposes dry sacks. Aquapac offer a generous 20% discount in their online store to NWUK members – and that includes sale items!

See all the other benefits here…

Membership is only £9.95 but if you have completed the FREEDOM programme and have a unique CC code you can join for FREE for the first year (£2.50 p and p for the membership pack). You can sign up using your CC code at








Testimonials – what Nordic Walking has done for me!

My name is Kathy Townsend and I saw an article in The Redditch Standard one day about a woman who has improved her health and wellbeing by taking up the relatively new sport of Nordic walking.
I am writing to you as I feel that more people need to understand what this amazing activity can do for you.

I am writing as I would really like you to feature my story, to inspire people to become more active.
I joined Mercian Nordic Walking in Bromsgrove 2 months ago.  (Please see my before photo attached.)

I have lost 7lb in weight and 10inches in total of body mass since I joined the group.
(Please see my “now” picture) 
I joined the group as it promised to be “all inclusive” and all I needed to be was fit to walk. I’d taken on a gym membership that I’d lost confidence to go to due to the embarrassment of my size. I love the fact I exercise in walking boots and trousers not Lycra

I have walked and exercised twice a week with the instructor Ian and have taken advantage of the numerous walks all over our beautiful countryside.
I have never found an exercise activity that I have really enjoyed, but this I’m loving. I have completed my “learn to Nordic walk”and my “fit  for life course” and regularly take part in muscle strength and endurance classes too. The walks range from easy to very hard so you can choose your own level once you have completed the above courses
Nordic walking might look a bit strange but the poles offer upper body resistance thereby working 90% of your muscles.  It has, quite simply, changed my life.

I feel fitter, healthier and have more energy, all achieved by going for a purposeful walk.
I hope that I can be an inspiration to others.

I made the conscious decision to start getting fit, in the summer to enable me to carry on outdoor exercising in the winter as I suffer with seasonal affective disorder, the winter depression.I also work night shifts as a nurse and then I became aware of “green prescription advice” for this very reason. I am proof that it works!

Kathy Townsend



JOIN OUR TEAM – Sponsored Instructor training available in some areas

training courseNordic Walking UK are determined to make Quality Nordic Walking sessions available to all ages and abilities at times that suit them in locations right across the UK. It’s a big dream but with your help we WILL do it! We need more motivated Individuals to help us fill in the gaps in the areas where no walks and classes are currently available on our amazing on line search & book facility. This portal was visited by over 10,000 people in 36 hours following our coverage on BBC Breakfast and demand has been growing steadily ever since!

training course 2

Whether you want to offer a couple of classes a week or fancy a complete career change and a new exciting business venture –  we can offer the training and support that you need and help you to build a programme that fits into your lifestyle. In some areas, we are so in need of good motivated Instructors we are also keen to provide sponsored training for the RIGHT people to represent our brand and deliver our programmes.


No previous experience is necessary as our new DIPLOMA will ensure you learn how to teach technique, deliver motivating classes, manage the admin & finance, promote effectively and GROW a local NWUK programme with support from our team.

It really is a ‘new beginning in a box’ and to help you appreciate the opportunities we are happy to invite you to one of our DISCOVERY DAYS to chat through your ideas and meet our experts plus other Instructors who have been through the training and can answer your questions. These days are FREE and will give you the option to try NW too. Dates right across the UK see below for more info.


Those looking to develop Community programmes or sessions for specific groups are also welcome to come and meet our team to find out more or to visit our academy website to see how we can tailor make training packages that work for your project see Bespoke Training Programmes.


We are also keen to meet up with Instructors who maybe trained a while ago and are looking to be part of our motivated team who deliver the FREEDOM Programme – gain the new Diploma, get lots of support and benefit from national promotion and being part of the most exciting activity club in the UK!

Call 0333 1234 540 for more information about a DISCOVERY DAY near you or e mail 

Download a Brochure HERE Visit ACADEMY website HERE


See what our Instructors say about our training, our systems and our support! –


“Just to update you, all seems to be going well with my launch. I had 15 people on my first taster, 8 on my second and I have 8 tomorrow and my conversion rate is really pleasing – 12 from the first session. I am sure the booking system really helps, I am so pleased with it.”

“Yesterday I had a 9:15am walk with 15 on it (only because 3 cancelled last minute due to illness and a leaky sink, and my 5 walk leaders were on First Aid training). 10:30 a Fast-track Learn To with 12 on it. Then 12:15 a Taster with 14 (due to some turning up unannounced). My Leader also had a walk with 12 on it…so on the FIRST Saturday of 2017 we had 53 people Nordic walking in our local park. Phenomenal start to the year!”

“Through the online booking system I’ve had well over 100 emails forwarded to my private email in the last FOUR days alone. People booking on (and off) tasters, Learn Tos, and regular walks. Others have turned up unannounced. People have booked the Learn To in the car immediately after the tasters.”

“I don’t know what I would have done without this system and support. In fact, in my humble opinion it is virtually impossible to build a solid lifestyle business without it.”

“Almost passed out when I opened this week’s earnings, it’s been my best ever amount. I do have to pay my Assistant out of this amount but still OMG!!! I can’t believe it. I’m so excited, it really can happen, how did that happen!! Did I do that!! Sorry I’m quite delirious…”

“A good start to 2017 – my first ever oversubscribed Taster! Just need to find a suitable weekend slot for the extras (plenty of space on the midweek one!). Also a good split of 5 men and 7 women of those on the Taster. Even had someone book at lunchtime on Christmas Day! All I’ve got to do is up my game to cope with my largest group to date”