NWUK-Conference-2014-33COURSE OUTLINE

A one day course for those who are used to delivering technique courses but want to beef up their personal technique knowledge plus be able to add more depth and further training for clients. Join Martin our head Tutor to explore technique variations and how to expertly adapt technique when needed or introduce drills to help clients get maximum benefits.

DATE OF NEXT COURSE  – 25th February

LOCATION Milton Keynes

DURATION – 1 day

COST £ 110 (Delivery partners £69)

PRE REQUISITE – NWUK Instructor with experience in teaching and an understanding of clients needs


BOOK NOW  Call 0333 1234 540 or e mail



This concept was developed to ensure that those who may struggle to keep up with others on even the most gentle Nordic walks can enjoy an outdoor exercise class that combines pole walking with balance, flexibility and vital upper body strength work.

The NWUK wellbeing course – Instructors lesson cards

The course includes joint mobility exercises, relaxation via breathing drills and builds up gradually to improve fitness in a functional way. The strap line is:-


Instructors who deliver this concept are trained to combine gentle nordic walking with

NWUK wellbeing balance drills

balance drills, resistance bands, smoveys and EXERSTRIDER strapless walking poles to ensure there are no barriers to taking part and that each participant works according to their own level of mobility and fitness. Course includes elements of mindfulness/relaxation and general wellbeing as well as how to evaluate clients for motivation and for potential funders. Great for those who want to work towards exercise referral too.

When combined with MSE this course will lead to optional level 2 circuits qualification

DATE OF NEXT COURSE (S)  – 20th November

LOCATION Wokingham

DURATION – 1 day

COST –  £110  (Delivery partners £69)

PRE REQUISITE – NWUK Instructor with MSE


BOOK NOW – Call 0333 1234 540 – E mail


young nordic walkersCOURSE OUTLINE

A fun course that will give you the skills to adapt pole walking for juniors, families and children – our drills and games have been designed to appeal to this market who don’t find NW technique sessions a barrel of laughs. Not about fitness but about being active and enjoying the great outdoors. Educational elements are included in order to be more attractive for schools too. Allow young minds to enjoy exploration and adventure as they use their muscles and forget they are off the sofa! An on line module ensures you also have the knowledge to teach fitness to young people and understand the adaptations required when working with growing bodies.

DATE OF NEXT COURSE (S)  – 5th March

LOCATION Milton Keynes

DURATION – 1 day plus on line module and assessment

COST –  Children’s fitness qualification £375

PRE REQUISITE – NWUK Instructor or PE teacher, Children’s group leader/coach

CPD POINTS? Yes (for NWUK Instructors)

BOOK NOW – Call 0333 1234 540 – E mail


First Aid Academy & Adventure First AidWe have teamed up with the First Aid academy to offer a bespoke One day first aid course for our Instructors and leaders plus access to a more comprehensive 2 day specific outdoor first aid course

1 Day – First Aid for Nordic Walk UK Leaders & Instructors

A specifically designed course for Nordic Walking Uk leaders and Instructors who operate in the urban park setting, or who are not venturing far from emergency service help such as the local ambulance service (i.e. not therefore needing Mountain rescue).

Course content

  • Recognition of vital signs
  • Developing an accident / incident procedure
  • Adult CPR
  • Dealing with bleeding injuries
  • Dealing with soft tissue injuries (sprains and strains)

FOR DATES AND PRICES see here BUT book via NWUK to get discounted prices call 0333 1234540 or e mail

Outdoor First Aid Course

Nationally recognised Outdoor First Aid and Incident Management courses focus on  outdoor first aid and remote first aid training techniques.

This course covers far more than 1 day training and will leave you competent to manage incidents where help from the Emergency services is likely to take longer.

The course contents validates the requirements of NGB /coaching awards – ML Summer, MLW, WGL, SPA, MIA, MIC, British Mountain Guide, IML, BASI, BCU, RYA, BOF, MIAS/SMBLA mountain bike awards, Local Cave and Mine Leader. 

  • Introduction
  • Vital signs
  • Accident procedure
  • Recognition and treatment of an unconscious casualty
  • Recognition and treatment of seizures
  • Recognition and treatment of Cardiac Arrest (Adult CPR)
  • Recognition and treatment of Drowning / Child CPR / Infant CPR
  • Recognition and treatment choking casualties
  • Recognition and treatment of bleeding injuries
  • Recognition and treatment of burns and scalds
  • Recognition and treatment potential fractures to arms and lower legs
  • Recognition and treatment soft tissue injuries
  • Recognition and treatment head injuries (brain injuries – concussion, compression)
  • Recognition and treatment neck injuries
  • Recognition and treatment of injuries to the torso (chest, stomach, pelvis and thigh)
  • Practical incidents to re-inforce learning
  • Recognition and treatment of common medial emergencies (Asthma, diabetes, anaphylaxis, bites, stings,)
  • Recognition and treatment of core heating and cooling (hyper and hypothermia)

FOR DATES AND PRICES see here BUT book via NWUK to get discounted prices call 0333 1234540 or e mail

Delivery partner Q and A – the facts!

Is it a franchise?

No, it is a licensed fitness programme which is pre written and comes with all the promotional tools similar to the LES MILLS body pump or Zumba concepts. The content is the result of a combined 50 years experience in the fitness industry and we want to make sure its use is not watered down or overtly copied or delivered under other brand names. It is similar to a franchise in that a proven formula and business start up is given at the outset but we do not require an up front fee for its use, preferring to simply allow Instructors to spread the cost. It is important that we protect the integrity of the concept and ensure those who have invested in their personal development continue to benefit from our investment in its promotion and development. To that end, we do issue a standard business contract as we feel it is important for both parties to totally understand what is provided and that the relationship is designed to be long term and not a quick fix to help somebody launch and then go on to operate outside the network. This is especially important as we have a vision that our network of highly trained delivery partners will be able to meet the needs of the NHS commissioners and play avital part in getting the people of the UK more active – therefore it needs to continue to grow. This can also only be achieved by a network with a strong brand identity and consistency in delivery.

How do delivery partners keep their own brand identity and yet work under the network?

1220 NW del partner logo 2We produce guidelines to ensure they retain their unique identity and yet are clearly part of the bigger picture. We believe the strength of the concept is that a professional standard is delivered by individuals who each have their own personality and identity. However, it would be impossible for hundreds of smaller brands to gain the national publicity and recognition that we have achieved, so this balance is important for both parties. We do ask them to display the delivery partner logo and include elements of NWUK branding. The websites we provide have built in search optimisation and we are constantly adapting them to make sure each Instructor achieves an element of individuality within the core brand.

The NWUK boking system embedded into an Instructor personal website

The NWUK booking system embedded into an Instructors personal website

Can delivery partners keep their own personal website but still use the booking system and other tools?

Yes, we can actually insert the on line booking system into personal websites and even into a Facebook page. Where Instructors have included this they have recorded up to a 70% increase in taster and course bookings – simply because the public can view thesession and click to book. In this example the Instructor has been with NWUK several years and has an established brand so we inserted the booking system into her personal website see

 Can delivery partners retain control of their own clients?

Absolutely, we work with them to ensure that all communication is professional and we train them to be able to send group e mails via the management software and to send instant bulletins re any last minute class changes. We also prepare regional and national newsletters in order to enhance the customer experience and work hard to add new benefits all the time. For established Instructors looking to transfer their business onto the management system, out team build a comprehensive information campaign which is sent out by the instructor in order to inform clients of the changes and benefits. Our network thrives on the instructor/client relationship and we strive to maintain and enhance that.

Do delivery partners have exclusivity over an area?

At the moment no, but we would never recruit a new delivery partner or instructor in their locality without their knowledge and where possible we seek to ensure that areas grow via team work and building a variety of instructors who can cater for different markets and different times.  It is not in our interest for delivery partners to fail as we spend a great deal of time training and supporting them and our vision is to see the network expand. Therefore we would never recruit somebody who would compete with them. Where we have highly successful delivery partners we help them to expand via giving the ability to train their own leaders or oversee other Instructors. We are working towards building in some indicators that will lead to protection of a certain area (by population head count) once they achieve a certain level.

If I offer other types of fitness classes like Pilates or Yoga, can I promote and manage those through the on line booking system too?

Yes, we are now beginning to offer bespoke systems to those who offer other services, especially as many of you report that your clients utilise both types of classes. We have produced a specific icon for ‘other classes’ but we can also hide these on the NWUK search function if they are not relevant to our audience. They can be inserted into the Instructor’s personal website and are searchable via google etc.

What are the icons on the NWUK search facility?

iconnw-wellbeing-500_v1This are all part of the FREEDOM programme – when individuals gain their passports they are informed about the types of classes and which types are recommended to them. iconnw-adventure-walk-500-white_v2When delivery partner instructors plan their schedules they add these clear branded programmes and walk types in order to maintain consistency across the network. These icons are also searchable on the on line booking system so if a member of the public reads about a particular type of session such as wellbeing or ski icon nw-workout-walk-500-white_v2fit, they can filter these out and find the nearest Instructor to them who delivers it. Our PR will continue to be based on the effectiveness and variations of Nordic walking and how NWUK Instructors are about far more than simply teaching technique.


How do I become a delivery partner?

All you have to do is pick up the phone and call the support team – we will talk through what you want to achieve with your Nordic walking, the type of people that you enjoy working with and the time you have to dedicate to it. We will be honest if we feel that you would not be able to make the most of the tools we provide due to time or other commitments as it’s important you are able to benefit fully. If you decide to come on board we will issue the contract and invite you to the initial two days business set up training. We will also set up your website, marketing tool kit and booking system – in depth training is provided on all the systems. if you have an established programme already, we will help you to integrate it and ensure your customers are managed throughout any changes.

Is it possible to deliver the FREEDOM programme without being a delivery partner?

Yes it is. In some areas, we have Delivery partners who are happy to help promote other local Instructors who may not wish to have an extensive range of classes by adding their regular walks and sessions onto the booking system for that. We also have some central contracts where we require Instructors to deliver the programmes for us and in some areas operate a regional website where instructors who do not want a full programme can add their walks. Speak to us about the NWUK brand ambassador option if you feel you can not commit to the delivery partner option for any reason.


Seville conference – Have you booked yet?

DSCN2986The World Nordic Walking festival in Seville this September is not simply a 4 day break filled with Nordic walks in orange groves, tapas in the ancient square and mass walks around the Roman citadel…………………..its is ALL of the above PLUS the NWUK Instructor Conference 2015!!

We are so excited to be able to offer our Instructors the benefit of masterclass sessions with experts from around the World this year and we can guarantee that it will be an opportunity of a lifetime.

It’s great to see so many of you are bringing your groups with you and the mix of activities will ensure that it is entirely possible to combine socialising with your walkers and learning new skills for yourselves.

The schedule is now coming together and will include:-

  • A choice of at least 4 Nordic walks per day – including olive groves, roman ruins, talk and tapas and a host of other unique sessions.
  • Workshops for walkers and professional workshops for Instructors – including trail running, mindfulness, bungypump and advanced technique
  • Professional presentations including rehabilitation, wellbeing, education, business skills, holidays and tourism plus equipment research & development and Nordic sports.
  • Masterclass technique sessions with leading World masters including Fabio Moretti, Marko Kanteneva, Tom Rutlin and our very own Martin Christie…to name but a few
  • A marketplace with all the latest kit from a mix of manufacturers.
  • Social events including a mass tapas lunch every day and a host of opportunities to network with Nordic walkers from across the UK and the wider world – including flamenco evenings and even a visit to a gin distillery!

There are still FREE places for any instructors who bring along 10 or more clients and the organisers are happy to help with any booking requirements – including bookings for family members who may not attend the conference or special requirements for transfers and hotels.DSCN3039

We are aware of people flying from most UK airports either into Malaga ( 2 hour transfer) or direct to Seville so if you fancy coming along but don’t want to travel solo – let us know and we can put you in touch

Don’t delay – book your place today PRICES go up on the 30th June – visit SEVILLENORDICWALKINGFESTIVAL.COM

to see the programme and if you have any questions about joining in the fun, speak to one of the amazing organising team who are there to help you get the package you want.

See you there!!

PS – Even if you can’t make it – why not encourage your walkers to join in the fun? They will return more motivated and keen to Nordic walk than ever. If you would like some leaflets to help you spread the word – call us on 0333 1234 540.


EXCEL with NWUK expert modules

2015 Module dates – book early to avoid disappointment. E mail to request your booking form or call 01392 956856 for more info

L 3 DIPLOMA IN EXERCISE REFERRALdudley ladies take aim web size

Taught over 5 practical days this course will ensure you understand a range of medical conditions, the medication generally prescribed for them and how to adapt Nordic walking accordingly

JUNE 27-28

JULY 11 – 12




How to adapt NW to inspire children and deliver for schools – this fun course will inspire you to include fun, exploration and education into your sessions. Option to take full qualification.


Venue to be confirmed



Join Bart, our BungyPump supremo and learn how to use this innovative new resistance walking pole effectively. Course covers the basic moves plus how to integrate BungyPump into classes without affecting your Nordic walking offering.

March 7th


Brush up on your own technique knowledge and learn how to host technique refresher or improvement sessions for current clients plus add to your armoury of technique correction tools.

January 16th

WELLBEINGwellbeing montage

Our most popular module that helps you to work with those less able to pick up technique or attend typical walks due to low fitness levels. Includes mindfulness, balance work and basic resistance skill. Comes with lesson cards.

May 9th

ULTIMATE NORDIC CIRCUITSexerpoling partner group logo 2 web size

We now offer a flexible way to become a competent outdoor circuit training Instructor. Each day is a course in its own right but for those without level 3 fitness or circuits backgrounds we advise that you complete both days plus an assessment to become a level 2 circuits Instructor.




CIMG1683Got the skills outlined above but want to find out how to simply add some Nordic oomph to your outdoor workout classes? Come and learn our unique trek fit drills plus how to pep up the action with bands, BungyPumps and other hardcore ways to deliver unbeatable challenging but exhilarating classes.

Call for dates near you.

SKI FITski fit drill

Deliver our bespoke six week ski fitness programme which was devised by Snowsport supremo Nicky Parsons.Help clients build up their balance, weight transfer, strength, speed, stamina and even endurance for the slopes.

July 9th

Sept 10th


We offer a range of training days for our delivery partner Instructors and now you can choose just how much support you want with our flexible options for building the business that works for you. Call us if you want websites, business training, marketing tool kit and to be part of our network with classes that are bookable and managed on line.

training days include:-freedomcard-front-back-small

Day 1 – How to deliver our bespoke Learn to Nordic Walk course and issue the NWUK FREEDOM cards. Benefit from our national promotion and be part of our growing network to offer classes which will be searchable and bookable direct from the NWUK website. Jan 7th

Day 2 – Effective social media, marketing planning and advanced sales skillsasset_like_button_lg. We can support you to build your profiles and give you a simple strategy for gaining and managing your customers Jan 8th

Day 3 – Business KPIs, financial planning, managing a membership scheme and growth strategies. if you are serious about building a successful model – you need to speak to our team who have been there and done it for major national brands.

Day 4 Advanced programming skills. Including how to grow within the NWUK network to mentor, manage and develop the brand within your area.

The award winning NWUK delivery programme is a proven business structure devised by our experts. Let them help YOU to do what YOU do best with personalised support where you need it most. Call to speak to Kaye about joining the network in 2015 so you can really benefit from the press coverage we are generating – 01392 956856

Our Academy

We have a host of other education modules including cascade walk leader training, L3 nutrition for physical activity and bespoke modules for those working in care homes, community fitness and rehabilitation. call us to find out how we can develop tailored training to suit your needs.

Bring your group to Seville!

We are delighted to be hosting an amazing FESTIVAL of Nordic Walking which is to be held in SEVILLE next September ( 23rd – 27th) We will be combining our massively popular Instructor conference with an event aimed at Nordic Walkers worldwide. At last you will not have to let your customers down if you take time to attend our Conference because this year….you can bring them with you AND have a holiday at the same time! Furthermore any Instructor who brings 10 or more walkers with them will get a FREE place!

We have already had massive interest from Nordic Walkers from as far away as Moldova and Malaysia and whilst we finalise the packages and booking website we are inviting all those interested to register their interest by e mailing – we will then send a link to the full information as soon as it is ready. To whet your appetite read on!

We recently visited the amazing Cities of Seville and nearby Carmona on a recce trip and are in no doubt that this stunning location is the perfect choice for people from around the World to get together to enjoy walks, presentations, social events and workshops.DSCN3039

Here’s just a taste of what will be happening:-

Choice of 4 main walks per day – choose from themes like:-

  • Produce of Andolucia – wander through the Olive & Orange Groves
  • History Tours – Discover the rich variety of these ancient Cities that have rich Roman and Moorish influences – includes Roman baths and a Necropolis.
  • Wine tours – find out why the area has been popular with so many cultures over the years! – These unique wines taste of the sunshine.
  • Talk and Tapas – follow the trail to discover typical dishes of the area in traditional bars decorated with Serrano hams and scenes of flamenco dancers.

Additional Nordic walking activitiesNWUK-Conference-2014-36

  • Daily Workout walk classes
  • Ski fitness sessions
  • Masterclass sessions with worldwide experts
  • Mindful Nordic walking relaxation sessions
  • Stability for mobility – older adult balance and effective walking

NWUK-Conference-2014-49Other activities:-


  • Have a go at other fun outdoor activities
  • Explore the Nordic walking marketplace with stalls from the top manufacturers and retailers of poles, clothing, accessories
  • Meet Nordic Walkers from around the World
  • Join us for social events in the warm evenings

The event will end with a mass walk around the City of Seville or for the more competitive, the choice of taking part in an organised Nordic Walking race (Distances to be agreed).

The event website will be open for bookings soon and you will be able to choose from a range of packages according to how long you want to stay and what you want to take part in. Group bookings welcome and discounts apply.NWUK-Conference-2014-130


Walking Instructors ( from anywhere in the world) and those interested in its application for health, physical activity promotion and rehabilitation we have special packages that will include:-

  • Access to all walks
  • Medical presentations
  • Physiotherapy case studies and research findings
  • Business seminars
  • Worldwide showcases and Masterclass sessions

Confirmed speakers already include:-

TOM RUTLIN – a pole walking pioneer from the USA and founder of Exerstrider poles.

BERNADETTE KENNEDY BSC MCSP – A lead physiotherapist whose vision has seen Nordic Walking being used for falls prevention, mental health, community rehabilitation and neurological conditions in one London hospital alone.

TED ROSE – NWUK Instructor and retired Consultant cardiologist with a unique personal perspective on pole walking for medical conditions.

GIANPIETRO BELTROMELLO – Founder of Gabel and creator of innovative Nordic Walking parks across Europe.


CHRISTIAN NORDHAUS – Head of Nordic Sports Leki GMBH


Representatives from several NW organisations and independent NW experts from around the world will be sharing their knowledge and inviting you to explore the myriad of techniques and adaptations that can be applied.

The event will also give the opportunity to explore a host of other related activities from trail running and BungyPump to Mindfulness and ‘stability for mobility’.

( we would also welcome suggestions from researchers, experts and enthusiasts who feel they can contribute to making this an event to remember! – contact


Become a BungyPump Instructor

We love innovation here at NWUK and anything that adds a new dimension to exercising outdoors is more than welcome.

Liana works on the back of her arms

Liana works on the back of her arms

We recently trialled BungyPump training poles from Sweden that contain 20 cm of built in suspension at our Conference in September. Mindful of the fact that Nordic Walking technique is based on ‘propulsion’ which would be negated with any form of suspension, we wanted to explore what elements they could bring to a workout walk. We were so impressed that we have worked with the team at BungyPump to create an instructor training course because we definitely think that for toning and fitness, they are very effective.

Bart form BungyPump UK shows Instructors how to add resistance to their walks

Bart form BungyPump UK shows Instructors how to add resistance to their walks

However, it’s important to not think that you can REPLACE Nordic walking poles or technique with BungyPump. As our Instructors at the conference found out, you would need to pretty fit to instantly do a 6 mile walk with them because every ‘plant’ is like a resistance or weight training exercise. What they are great for is toning exercises which makes them great for circuit or workout walks where the pole walking is interspersed with strength exercises. They are also a useful addition to home workout kit because they can be used indoors and out.  NWUK-Conference-2014-291

There are three different models with resistance between 4, 6 and 10 kilos. and with guided sessions they are guaranteed to help you gain a stronger body, greater calorie consumption and impressive toning.

BungyPump can be used for walking and/or running but are also perfect for creating a total multifunctional workout regime. here are some of the facts:-NWUK-Conference-2014-281

  • Up to 77% increased burning of calories compared with regular walking (dependent on technique and fitness level)
  • 90% of the body’s muscles are activated when using BungyPump
  • Adjustable length, suits everybody regardless of age, fitness and gender
  • Soft and gentle on shoulders and elbows – used in rehabilitation

If you fancy adding something new to your outdoor classes make sure you book onto the next BungyPump Instructor training course in March  – e mail  for more information or to reserve your place today

Oh what fun we had!

Conference 2014

Conference 2014

Once again, we had a fantastic turn out of motivated and inspirational Instructors to our Conference this year. Once again, it was those who attended that made it into an event to remember (as the pictures show!)

Business workshop

Business workshop

We loved meeting you all and introducing you to new initiatives that will hopefully help you to excel. We also missed those of you who could not make it!

The official pictures are yet to come (watch out on Facebook) but we have already set up a gallery of informal shots which really capture the fun that was had by all!

A Big thank you goes to Kally Laity who provided the route for the Sunday social walk and to all the Instructors who helped with presentations and even in the retail store!

NEXT YEAR – we have plans to go even BIGGER with a Festival that will involve your clients as well so keep this date FREE 26th – 27th September 2015 and prepare your group for the most fun they have ever had with a pair of Nordic walking poles!

Holidays workshop

Holidays workshop

In the meantime – don’t take our word for how great it was – check out these comments about Conference 2014

Had a great day, thank you. As always it was great to meet other instructors from across the country and share ideas. Loved the explorers workshop and can’t wait to do the course. Jan

Just to say thank you, as I really enjoyed the event despite only being able to do the one day. It  was just what I needed to get re-inspired again and great to be able to put faces to some of the names now!

Bungypump workshop

Bungypump workshop

Thoroughly enjoyed the conference. Loved roller-ski. Great to meet up with everybody Kerley

Well done to all the team for an excellent Conference, great to see more of the ‘telephone’ faces! Great sessions, plenty of instructor to instructor chat and a very comfortable and accommodating hotel….. Well done all.  Gordon Johnston

 Had a fab weekend, thanks all. Xxx Was lovely to finally meet the friendly and helpful voices on the phone, be speaking to you soon. Xxx Paula

navigation ladies 4 conference 2014You put in so much effort in preparing this and it showed. The venue was great, the food was great and the presentations really inspirational

 I thought the presentation about the website was very exciting with all the features you are putting in and the info on social media excellent. You are constantly moving things on and are open to new ideas and your relentless efforts to promote NWalking are fab. I am proud to be part of an organisation like this. Christiane

a super weekend, well done to all the Team for putting on a very well presented conference with lots of activities to try and lots of up to date information. Thank you. Samtrevor 2 conf 2014

Great conference , great location and brilliant content and organisation. Ali

Thanks to all the team for a great day yesterday. Tony and I really enjoyed the conference and are even more full of enthusiasm! We have now got a Nordic Walking North East Essex Face Book page. Please ‘Like’ us. Penny

Great conference lots of new ideas and everyone enjoying it 🙂 thanks to the busy team ! Ann

Great conference, learnt loads, thanks so much   Phillippa